Free live webinar / Wed, Aug 26 · 4PM PT
Your fast track to clients. Build momentum for 2027.
A live, numbers-first training on getting clients from paid ads. Real client accounts, the exact methods, no fluff. Built for business owners who run ads for leads and want the spend to actually pay off.
This airs live once, on August 26. It's the last live training before 2027, and registration closes when the session starts.
Goes live in
Wednesday, August 26, 2026 · 4:00 PM PT
4:00 PM Pacific / 7:00 PM Eastern · live online, Q&A included.
What we cover, live
Four things that move cost per lead
Read Meta's algorithm
How Meta's algorithm actually decides who sees your ad, and the mistake quietly inflating cost per lead.
Audiences from real buyers
The intent-data method for building lookalike audiences from real buyers, not just clicks.
An offer they can't overthink
The offer framework that makes saying yes the obvious choice.
Stop wasting ad spend
How to stop wasting ad spend: the exact testing discipline used on live client accounts.
The methods, on real accounts
Same playbook, actual client numbers
Desert Greenscapes · Landscaping
6.86x
return on ad spend
Cut junk leads by 61%, from 60% of leads down to 24%, so the crew stopped chasing tire-kickers and started booking real jobs.
Desert Bloom Massage · Massage therapy
2x
bookings
Doubled her bookings by putting the same audience and offer discipline behind a small, local ad budget.
Zeb Dawson
Founder & CEO, Happy Path Marketing
Your host
Zeb has spent 20+ years in sales and founded Happy Path Marketing to run paid ads for local businesses. He is in live ad accounts every week, so this training is how he actually plans and tests, not theory pulled from a slide deck.
"Most ad budgets don't fail on creative. They fail on who sees the ad. That's the part we fix first."
Who this is for
Built for B2C owners running ads for leads
If you spend money on ads to book appointments or calls, this is your session.
The last live training before 2027
One session, live on August 26. Block 45 minutes, bring your ad account questions, and leave with a plan you can run this week.
Almost there
Save your seat for the live training
Three quick fields. We'll email your join link and a calendar hold so it doesn't slip past a busy week.
You're in. Your seat is saved.
Check your inbox for your join link and a calendar hold. Add it now so it does not slip past a busy week.
When
Wednesday, Aug 26, 2026
4:00 PM PT / 7:00 PM ET · live online
Come ready
Bring your current cost per lead and one ad account question. This airs live once, so show up.
Know another owner running ads for leads? Forward them your invite email so they can register too.